Omni Health Inc. (OTC:OMHE) has launched a new Consumer Products division, and already, it has received its first order for one of its products by Amerimark Direct.

The division will be run through a subsidiary, Celebrity Brands Inc. Bringing new experience, reach, and investment priorities to the project will help to optimize the project’s performance.

In addition, Omni Health will be acquiring various consumer and revenue-generating brands, which will eventually help to scale the distribution of the project and Omni Health’s existing brands. The Consumer Products division is projected to total over $7 million in 2018, with a high margin EBIDTA.

Amerimark Direct has made the first wholesale order from the new division, for the product Celeb Cream, which is an anti-aging product.

“Omni Health’s new strategic plan establishes a clear set of investment priorities, and the ability to capitalize on company’s four decades of exemplary healthcare by becoming a major force in manufacturing and distributing high-margin anti-aging and CBD consumer brands with the greatest potential for growth and value creation,” said Andrey Soloviev, CEO of Omni Health. “We will drive growth acceleration through more effective and scaled commercial operations, increased investment in our brands and capabilities, and the delivery of bigger and better innovation across a broader set of categories.”

The company hopes to become the first mainstream company working towards developing and introducing CBD and anti-aging consumer products to the market. By continuing to cultivate long-term retail partnerships, high-profile celebrity endorsements, and cross-branding, Omni Health is well on its way to doing so, and the addition of the Consumer Products division will help to get the company there even faster.

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