Amazon (NASDAQ:AMZN) has entered into a partnership with Snap (NASDAQ:SNAP) to enable Snap users to make direct purchases from Amazon’s product advertisements on the Snapchat app.
This collaboration is geared towards enhancing user experience by providing seamless access to Amazon product details within the Snapchat platform. Users will benefit from real-time pricing, Prime eligibility, and delivery estimates.
The move is expected to solidify Amazon’s presence among Snapchat users, contributing to its overall growth.
Furthermore, Amazon has initiated various collaborations to broaden its customer base. In another partnership with Meta Platforms (NASDAQ:META), users can connect their Facebook and Instagram accounts to Amazon, facilitating product purchases through promotions on these social media platforms.
Additionally, Amazon has teamed up with Shopify (NASDAQ:SHOP) to introduce the Buy with Prime app for Shopify, enabling seamless integration for merchants with Prime members’ orders.
These collaborations are anticipated to bolster Amazon’s online store sales. In the third quarter of 2023, the company’s online store sales reached $57.27 billion, reflecting a 7% year-over-year growth. The estimated fourth-quarter online store sales are $67.01 billion, indicating a 3.8% growth from the previous year.
The strong performance in online store sales is expected to contribute to Amazon’s overall financial success. In the third quarter of 2023, total revenues reached $143.1 billion, marking a 12.6% year-over-year growth.
For the fourth quarter of 2023, Amazon anticipates net sales between $160 billion and $167 billion, signaling a 7-12% year-over-year growth.
In the year-to-date period, AMZN’s shares have gained 69.8%, outpacing the industry’s growth of 42.8%. These collaborations and positive financial indicators are likely to foster investor confidence in Amazon’s stock.
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Author Stephanie Bédard-Châteauneuf 
