Verizon (NYSE:VZ) announced on Tuesday that it has integrated Comcast’s Peacock into its streaming subscription hub and intends to provide YouTube Premium at a reduced rate to myPlan subscribers.
Starting Thursday, the telecommunications company will offer YouTube Premium for $10 per month, delivering a 30% discount to myPlan customers.
Peacock, NBCUniversal’s streaming service, will be accessible through Verizon’s +play platform starting from June 5. +play serves as an entertainment hub, consolidating streaming and lifestyle subscriptions for Verizon customers.
Comcast recently unveiled price increases for Peacock in anticipation of the Olympic Games in Paris this summer. Peacock’s ad-supported premium tier will be priced at $7.99 per month, while the ad-free premium plus tier will cost $13.99 per month, as announced last month.
Verizon, headquartered in New York, has experienced success with its customizable myPlan options and streaming bundles, which offer discounted rates for services like Netflix and Warner Bros Discovery’s Max, attracting a growing customer base.
Additionally, the company introduced a promotional bundle granting six months of complimentary access to Disney’s services for both new and existing customers on select plans.
In another announcement on Tuesday, Verizon unveiled the Ultimate Phone Upgrade program. This initiative provides customers on the Unlimited Ultimate wireless plan with exclusive phone and device promotions when they trade in their older devices.
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