Alphabet (NASDAQ:GOOGL) enhances search capabilities with new tools for website owners. The ProfilePage markup tool displays creators’ details in search results, while the DiscussionForumPosting tool categorizes online forum conversations. New reporting features in Search Console assist site owners. The move aims to boost visibility for first-person perspectives and increase traffic on Google’s search platform.
Alphabet also introduces initiatives like user-followed topics and collaborative annotation spaces on web pages. Recent updates to the AI-powered Search Generative Experience and a “Perspectives” filter for top results based on others’ experiences contribute to growth in Google’s Search revenues.
In Q3 2023, Google-owned search revenues rose 11.3% YoY to $44.03 billion. The estimate for Q4 2023 Google Search revenues is $46.9 billion, indicating 10% YoY growth. These efforts give Alphabet a competitive edge over Microsoft, its major search business competitor.
Alphabet’s strong search business momentum positively impacts the Google Services segment. In Q3 2023, Google Services’ revenues increased 10.8% YoY to $67.99 billion, representing 88.6% of total revenues. The Q4 2023 projection for Google Services revenues is $72.79 billion, indicating 7.3% growth from 2022.
The robust performance in the underlined segment is expected to contribute to Alphabet’s overall financial strength, with a Q4 2023 total revenues estimate of $81.95 billion, reflecting 7.8% YoY growth. Alphabet has shown a 55.5% YTD gain, outpacing the industry’s 55.4% rise.
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Author Stephanie Bédard-Châteauneuf 
