Amazon (NASDAQ:AMZN) continues to rely on the strength of its Amazon Web Services (AWS) offerings, which keep cloud customers moving forward. Amazon stock has gained 11.6% year-to-date.

The newest AWS by Southwest Airlines Co. (NYSE:LUV) as the most popular cloud provider is proof of the above. This shows how efficient and reliable AWS’s new cloud-based products and services are.

With the help of AWS’s wide range of cloud technologies and global infrastructure, Southwest Airlines wants to improve its digital transformation efforts and offer better customer service, streamline its operations, and introduce new digital solutions.

A cloud data warehouse like Amazon Redshift gives analysts, data scientists, and business users the tools they need to get real-time and predictive insights into the whole company.

Southwest Airlines is using Amazon Redshift to give analysts, data scientists, and business users insights into all of its operations in real-time and in advance.

Southwest Airlines is using Amazon SageMaker to make it easy to build, train, and deploy machine learning models for any use case.

Getting More Clients

Southwest Airlines’ latest move has made AWS’s customer base even stronger.

We think that AWS’s focus on building up its portfolio will continue to bring in more customers.

In addition to Southwest Airlines, Zurich Insurance Group also chose AWS not too long ago. It moved its business IT infrastructure to Amazon Web Services (AWS).

Also, Yahoo chose AWS as the best public cloud provider for its advertising technology business, Yahoo Ad Tech, to grow. Yahoo moved all of its advertising technology work to AWS to improve its advertising business, create more advanced solutions, and lower the costs of its IT infrastructure.

Also, Stability AI chose AWS as its favorite cloud provider. Stability AI uses Amazon Web Services (AWS) to build and scale its AI models.

In order to speed up its digital transformation, Brookfield also moved its old systems to AWS.

Also, Wallbox put all of its IT infrastructure on AWS. This includes platforms for designing and making products, systems for managing devices and grids, and customer-facing applications.

We think that AWS’s top line will continue to grow as its customer base grows. In the fourth quarter of 2022, AWS made $21.4 billion in sales, which was 14% of its total sales. This was a 20% increase from the same time last year.

To sum up, we think that AWS’s growing portfolio, data centers, and cloud regions will continue to help Amazon gain an edge over its competitors, such as Microsoft (NASDAQ:MSFT) and Alphabet’s Google (NASDAQ:GOOGL).

Microsoft Azure has become the company’s main source of growth. The company is doing well right now thanks to how well Azure cloud services are being used. The growing number of global availability zones and regions for Azure and the strength of its consumption-based business are likely to keep Microsoft’s cloud moving forward in the near future.

In the same way, Google Cloud is helping Alphabet’s total revenue grow by a lot. Alphabet’s cloud position is expected to keep getting better as its data centers, availability zones, and cloud regions grow.

Still, AWS continues to be the leader in the cloud market because it has strong customer momentum.

According to the latest Canalys report, 32% of all cloud spending around the world went to AWS in the fourth quarter of 2022. This kept AWS at the top of the growing cloud market.

23% of all cloud spending in the world went to Microsoft’s Azure, which is the second-largest cloud service provider. 10% of cloud spending went to Alphabet’s Google Cloud, making it the third-largest cloud provider.

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