Ford Motor Company F reported total unit sales of 433,869 in the second quarter of 2020. This marks a year-over-year plunge of 33.3% on a volume basis, mainly due to bleak demand for passenger cars and SUVs amid the coronavirus crisis.

Notably, the company reported truck sales volume of 237,891 in the quarter, reflecting a decrease of 26.6% year over year. Sales volume for passenger cars and SUVs were down 59.5% and 29.9%, year on year, with 44,650 and 151,328 vehicles sold, respectively during the period under consideration.

In second-quarter 2020, Ford Expedition sales slumped 42.4% year over year and the affordably-priced EcoSport registered a decline of 19.9%. Sales of Ford Mustang also slid 27.3% in the quarter, with 15,717 cars sold. Additionally, sales volume of Lincoln SUVs came in at 17,284, down 12.6% year over year in the reported quarter.

For June 2020, Ford Explorer became America’s best-selling mid-size SUV, with sales of 101,149 vehicles, reflecting a rise of 12.4% year over year. Further, the company registered unit sales of 25,008 vehicles, indicating an increase of 19.8% year over year, for its Ranger series in the quarter. Ford Transit continued as America’s best-selling van through the first half of 2020. However, it sales volume were 17,944 in the quarter, down 56.5% year over year.

While the company’s retail sales declined 14.3% amid the coronavirus mayhem, Ford’s retail share grew to 13.3%, marking the best retail share in five years. This can be attributed to the firm’s increasing e-commerce activities, its Built for America campaign, as well as strong market gains from pickups, vans and SUVs. Ford’s overall truck and SUV retail share totaled more than 16.5% of the combined segment in the quarter. F-Series also strengthened its leadership position in second-quarter 2020 with an estimated 2.6% increase in retail share. Lincoln’s projected market share of the luxury SUV segment inched up 1.5% in the quarter by expansion in the Lincoln’s new SUV products, Aviator and Corsair.

Meanwhile, Ford is collaborating with Disney to launch the Bronco 4×4 SUVs across its Media Networks on Jul 13, marking the first ever, prime-time product reveal through the latter’s broadcast, cable, internet and online platforms, including ABC, ESPN, National Geographic and Hulu. Custom three-minute videos are planned for each network and two- and four-door Bronco models, as well as a smaller Crossover named the Bronco Sport will likely debut. Ford originally intended to showcase its all-new Bronco at the North American International Auto Show in Detroit in June, which was postponed due to the coronavirus outbreak.

Zacks Rank and Stocks to Consider

Ford currently carries a Zacks Rank #3 (Hold). Shares of the company have depreciated 35%, year to date, as against the industry’s rise of 47.4%.

Some better-ranked stocks are Niu Technologies NIU, Tesla TSLA and AngloGold Ashanti Limited AU, each carrying a Zack Rank of 2 (Buy) at present. You can see the complete list of today’s Zacks #1 (Strong Buy) Rank stocks here.

Shares of Niu have surged 113.9% year to date, as against the industry’s decline of 13.1%.

Shares of Tesla have soared 188.9%, year to date, compared with industry’s rise of 47.4%.

Shares of AngloGold have rallied 29.7%, year to date, compared with the industry’s gain of 29.2%.

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