Pulse Seismic, Inc. (OTC:$PLSDF) saw its stock trade on a bid of $3.15 recently, on a volume of 29,093. This represented a 0.96% needle move in the most recent trading session.

Investors sometimes look at stock that have become unpopular with the investment community, but it can be especially difficult when a stock slips off of most media outlets radars. With the stock market at or near record highs, it can be critical to scoop up stocks that missed the bus and still have some growth potential.

A good metric of a stock’s profitability is the Return on Assets. This ratio weighs the net income generated against the company’s total assets during a given time frame. In practice, this means that it represents how good a company is at generating profits based on its assets. A higher ROA suggests that a company is better managed than a competitor with a lower ROA. A low number may also raise red flags about the company’s overall profitability. Pulse currently sits at an ROA of -14.41, indicating an overall loss of profits generated by assets.

ROA is not the only metric to consider, however.

We can also take a look at the company’s Earnings Per Share. The EPS is reached by dividing the total net income from the outstanding shares. The stat reveals how much profit is generated per share, and is therefore an important tool to consider for individual investors. Currently, Pulse has a yearly EPS of -$0.12.

Similar to the ROA, a Return on Equity also reveals how generated profits measure up against another part of the company, in this case investments received from shareholders. Pulse’s ROE currently sits at -17.83. This factor helps to demonstrate how a company utilizes its investments.

Finally, we can take a look at the Return on Invested Capital. The ROIC is calculated by dividing Net Income, minus Dividends, by the total capital invested. Like the other metrics, the ROIC measures how effectively a company manages its invested capital to generate profits. As with the other stats we looked at, a higher number reflects better than a lower number. Pulse’s ROIC currently sits at -17.83.

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