Netflix (NASDAQ:NFLX) and the New Media Entertainment Association (NMEA) have once again teamed up for the fifth consecutive year, participating in the Asian New Media Summit organized by the NMEA. The event gathered creative teams from prominent Taiwanese films and series for a writers’ workshop and a creators’ panel.

At the creators’ panel, titled “Netflix’s Universe of Diverse Stories: Creative Storytelling in Taiwanese Content,” key figures such as Jin Bai-lun, producer of Marry My Dead Body, Jayde Lin, director of Wave Makers, and Nick Tai, producer of At the Moment, shared insights into their experiences, discussing innovative storytelling techniques and strategies for taking their productions to an international level.

The horror-comedy film Marry My Dead Body received critical acclaim in Taiwan and internationally, earning the country’s selection for the Best International Feature category at the upcoming Oscars.

Netflix, in collaboration with the screenwriters of At the Moment, conducted a writers’ workshop attended by over 80 aspiring writers and creators. Led by Golden Bell award-winning screenwriter Ryan Tu, the workshop delved into the creative journey and experiences involved in working on At the Moment, offering valuable tips to foster creativity and navigate challenges within the writers’ room.

This collaboration is anticipated to contribute to Netflix’s top-line growth in the coming quarters.

The Consensus Estimate for Netflix’s 2023 revenues stands at $33.6 billion, signaling a 6.26% year-over-year growth. Earnings are expected to reach $12.08 per share, reflecting a 21.41% year-over-year growth.

Netflix’s Focus on Consumer Experience for Enhanced Viewership

Netflix is entering a new phase as a company, celebrating its 26th year since its DVD-by-mail beginnings and its 16th year in the streaming realm. Following the resolution of the Hollywood strikes, Netflix recently disclosed significant viewership data, fulfilling the expectations of actors and creators.

The company is placing significant emphasis on enhancing consumers’ TV app experience, mobile experience, search and recommendations, as well as its commercial strategy, which includes pricing structures, ad-supported tiers, and efforts to curb password sharing.

Netflix is making strategic moves into gaming and live broadcasts, with a particular focus on optimizing the “second screen” or mobile device that viewers often use concurrently while watching TV. The goal is to transform the Netflix mobile app into a versatile “Swiss army knife,” capturing users’ attention in various ways.

The company envisions the mobile app as an interactive platform, where viewers might receive push notifications after watching a show with a plot twist, directing them to an explanation of the series’ finale. This approach extends to personalization, allowing fashion enthusiasts to browse onscreen styles and incorporating ads on mobile to minimize disruptions.

Furthermore, viewers of competition shows could use their mobile devices to vote. Netflix is actively developing internal “content intelligence” for shows, predicting the potential success and appeal of content. The company aims to make the browsing experience akin to “unwrapping a gift” when users discover a new show.

Shares of NFLX have gained 66.7% year-to-date, outperforming the Consumer Discretionary sector’s 16.1% rise. This remarkable performance is attributed to the sustained expansion of the subscriber base and the compelling array of content selections.

These innovative features are expected to maintain viewer engagement and counter competition from industry players like Amazon (NASDAQ:AMZN) Prime, Warner Bros Discovery (NASDAQ:WBD), and Disney (NYSE:DIS).

Amazon Prime Video, a streaming industry giant, can be accessed independently or as part of Amazon’s Prime subscription. Operating since 2006, this platform delivers on-demand online video content and allows users to rent or buy TV shows and movies.

Established in 2014 with headquarters in New York, WBD’s HBO Now has experienced impressive expansion since its inception, offering users access to a diverse range of engaging content similar to Netflix. Disney’s streaming service, launched in 2019, has gained considerable popularity, featuring a broad selection of Disney movies, Marvel and Pixar titles, National Geographic content, and the entire Star Wars franchise.

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