MGM Resorts International’s (NYSE:MGM) BetMGM, in collaboration with Inspired Entertainment, Inc., has unveiled a unique online Hybrid Dealer game named MGM Bonus City. BetMGM becomes the first and only casino to offer a Hybrid Dealer game in North America, ushering in a new product category that combines physical and digital elements to offer players branded casino and gameshow content.
This partnership leverages Inspired Entertainment’s cutting-edge technology, which seamlessly integrates virtual CGI, green screen technology, and live dealer footage into the MGM Bonus City game. The aim is to provide players with an exceptional virtual experience, transporting them to the Las Vegas environment.
In the game, players have the opportunity to choose from eight possible outcomes on a spinning wheel, including four iconic Las Vegas MGM property-themed bonus rounds: New York-New York, Luxor, MGM Grand, and Bellagio. Prior to the spins, hosts are randomly assigned a special multiplier that can enhance a player’s chances of winning.
MGM Bonus City is currently available at BetMGM in New Jersey and is set to launch in Pennsylvania and Michigan in the future. Players can access the game on a desktop, the BetMGM sportsbook app, and Android, with an iOS version expected to become available in the coming weeks.
MGM Resorts’ stock saw a 0.6% increase on October 10 during the trading session. Over the past year, the stock has gained 21.1%, although it slightly lags behind the 23.9% growth of the Zacks Gaming industry.
Online Gaming Driving Growth
MGM Resorts has been focusing on the expansion of sports betting and iGaming, which has become the primary driver of its growth. BetMGM’s market share gains have been on the rise due to its relentless expansion in the sports betting sector.
The company is optimistic about BetMGM’s long-term growth, with revenue expectations of $1.8-$2 billion in 2023, thanks to positive momentum in various markets and its comprehensive online and offline offerings. BetMGM reported its first positive EBITDA in the second quarter of 2023 and is on track to achieve the same in the second half of the year. The company’s confidence is reinforced by the improved design and functionality of the BetMGM app launch (featuring a single wallet) and the potential for omnichannel growth.
MGM Resorts is taking significant steps to implement the single account, single wallet system, strengthening its Las Vegas presence and omnichannel strategy. This move is expected to enhance customer acquisition and engagement through the BetMGM app. The acquisition of Angstrom by its partners is set to bolster BetMGM’s offerings and pricing tools, ultimately improving customer satisfaction and margins.
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