Fitbit to Collaborate With Google

FitBit to collaborate with Google

The California-based fitness watch company Fitbit (NYSE:FIT) announced on Monday that they would be partnering up with Alphabet’s Google (NASDAQ:GOOG) to connect Fitbit data with electronic medical records (EMR).

Fitbit plans to use Google’s Cloud Platform technology to further integrate the company into the healthcare system and provide patients and doctors with a more detailed overview of the medical profile.

In addition to partnering with Google, Fitbit also hopes to use Google’s Cloud Healthcare API with Twine Health, a healthcare coaching app that the company acquired earlier this year, to help manage chronic conditions, such as diabetes and hypertension.

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According to James Park, the co-founder and CEO of Fitbit, “this collaboration will accelerate the pace of innovation to define the next generation of healthcare and wearables.”

The addition of Google’s Cloud services is said to provide Fitbit “with next-generation cloud services and engineering support.” Both companies are hoping to offer an innovative experience which will change the future of wearable health-tracking technologies.

Gregory Moore, Vice President of Google Cloud Healthcare, has said that together the two companies will “have the opportunity to deliver up-to-date information to providers, enhancing their ability to follow and manage the health of their patients and guide their treatment.”

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Part of Google’s vision, according to Moore, “is to transform the way health information is organized and made useful,” which he believes will be achieved by this collaboration.

Park hopes that the collaboration with Google’s Cloud Platform will allow the company to enhance user experiences, while also integrating Fitbit further into the healthcare system.

Shares of Fitbit have gone up nearly 4.00% since the announcement was made after the company closed at a share value of USD $5.30 on Friday.

Shares of Alphabet have gone down by 1.00% to approximately $1,020.

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